Jun. 29th, 2021

[identity profile] simplyn2deep.livejournal.com
Tuesday, Jun. 29, 2021

Sequential (adjective)
se·quen·tial [si-kwen-shuhl]


adjective
1. characterized by regular sequence of parts.
2. following; subsequent; consequent.
3. Business. by comparison with the immediately preceding period, usually a fiscal quarter: a sequential increase in gross profit.

OTHER WORDS FROM SEQUENTIAL
se·quen·ti·al·i·ty [si-kwen-shee-al-i-tee], noun
se·quen·tial·ly, adverb
non·se·quen·tial, adjective
non·se·quen·ti·al·i·ty, noun

WORDS RELATED TO SEQUENTIAL
subsequent, consecutive, constant, continuous, following, incessant, later, next, persistent, regular, serial, steady, successive, sequent, succedent, succeeding

See synonyms for: sequential / sequentially on Thesaurus.com

Origin: 1815–25; sequent + -ial

HOW TO USE SEQUENTIAL IN A SENTENCE
First-party data allow also for sequential targeting, which is a marketing technique that uses a sequence of ads to tell a story and convince the audience to convert over time, across different devices.
FIVE GREAT DISPLAY AND VIDEO ADVERTISING TACTICS TO INCREASE RELEVANCE AND REVENUE IN A COOKIE-LESS WORLD|ANASTASIA-YVONI SPILIOPOULOU|AUGUST 24, 2020|SEARCH ENGINE WATCH

It has been observed that awareness can be vastly increased through high impact sequential ads.
FIVE GREAT DISPLAY AND VIDEO ADVERTISING TACTICS TO INCREASE RELEVANCE AND REVENUE IN A COOKIE-LESS WORLD|ANASTASIA-YVONI SPILIOPOULOU|AUGUST 24, 2020|SEARCH ENGINE WATCH

The sequential tactic is highly effective as most consumers use multiple digital devices before making a purchase or using a service.
FIVE GREAT DISPLAY AND VIDEO ADVERTISING TACTICS TO INCREASE RELEVANCE AND REVENUE IN A COOKIE-LESS WORLD|ANASTASIA-YVONI SPILIOPOULOU|AUGUST 24, 2020|SEARCH ENGINE WATCH

The creatives used for sequential targeting should have the same look and feel so that the consumer feels familiar with them and also recalls the brand’s image but should be evolved as we walk down the funnel.
FIVE GREAT DISPLAY AND VIDEO ADVERTISING TACTICS TO INCREASE RELEVANCE AND REVENUE IN A COOKIE-LESS WORLD|ANASTASIA-YVONI SPILIOPOULOU|AUGUST 24, 2020|SEARCH ENGINE WATCH
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